What we understand by business models
Digitization transforms markets, customers and companies. Those who recognize this change and are prepared to digitize their processes can secure competitive advantages. Together with manufacturing companies, Fraunhofer IPA develops and innovates business models with a consistent focus on services and which offer the customer added value.
Challenges and benefits:
- Due to the change in value structures across the board in all industries, companies need to develop targeted business models quickly in order to remain profitable. Changing customer needs and the short product life cycles of digital developments call for new concepts for internal processes and a new approach towards customers and the market.
- With their technical solutions, German companies are considered to be among the world’s leaders. These solutions and key skills offer companies excellent prospects, not only to stand out from the competition by using Industry 4.0 technologies, but also to achieve cost savings and to position themselves as attractive employers or innovation drivers.