Business Model Development and Innovation

What we understand by business models

Digitization transforms markets, customers and companies. Those who recognize this change and are prepared to digitize their processes can secure competitive advantages. Together with manufacturing companies, Fraunhofer IPA develops and innovates business models with a consistent focus on services and which offer the customer added value.


Challenges and benefits:

  • Due to the change in value structures across the board in all industries, companies need to develop targeted business models quickly in order to remain profitable. Changing customer needs and the short product life cycles of digital developments call for new concepts for internal processes and a new approach towards customers and the market.
  • With their technical solutions, German companies are considered to be among the world’s leaders. These solutions and key skills offer companies excellent prospects, not only to stand out from the competition by using Industry 4.0 technologies, but also to achieve cost savings and to position themselves as attractive employers or innovation drivers.

Our approach

Experienced industry experts, renowned researchers and our top graduates work with you to develop a business model that will ensure your company’s sustainable success. We draw on our technical expertise and research infrastructure to weigh up technological and business management aspects as well as to implement the model.

Our services

Business model innovation and development

  • Ideas: by applying diverse innovation techniques, a project team of scientists and employees systematically develops business model ideas centered around the competition, the customer, technologies and products.
  • Design: to maximize the benefits for the customer and the company, we design the dimensions of business models based on the added value potential available.
  • Assessment: we use feasibility studies to assess digital business models for financial and operational viability.


Implementing digital business models

  • Testing new business models, programming digital solutions - with our technological know-how and our expertise in the field of corporate development, we help you implement your business model.
  • This includes transferring the business model to the planning level, taking organizational criteria and change management aspects into account, acquiring skills and resources, and assessing the success of strategic goals and the effects achieved.

Your position in the business ecosystem

  • By analyzing the business network or ecosystem, we identify future changes in the market and the companies involved.
  • In doing so, we define the strategic role of the company in order to operate profitably and successfully in the long term.
  • Based on this strategic role, we then define future business models in the business ecosystem. 

This might also interest you


Reference project

Agile business model transformation at EOS Electro Optical Systems

EOS GmbH offers its customers advanced systems for industrial 3D printing. It is also forging ahead with digitizing its own product development process.


Reference project

Data-driven services in stress test at Atlas Copco IAS GmbH

Atlas Copco IAS links joining technologies with data-driven services for maintenance, quality, and process optimization. Together with Fraunhofer IPA, a feasibility analysis in the form of a stress test was carried out on the services developed. This ensures technical, organizational, and economic feasibility and increases potential.